American Express
Visual Content Strategy: Digital Media & Brand Standards
I delivered high-performance digital assets for the American Express media team, ensuring 100% compliance with rigorous global brand standards. My focus was on maintaining visual integrity while optimizing creatives for high-conversion placements across diverse programmatic and social media formats.
Design Systems & Scalable Campaign Infrastructure
I engineered reusable Figma and Sketch design systems to streamline the production of large-scale email campaigns and promotional landing pages. By establishing these frameworks, I reduced repetitive design tasks for the team, ensuring consistent messaging and visual cohesion across multiple brand touchpoints.
This systematic approach allowed for rapid deployment of marketing assets while maintaining the premium quality expected by American Express.
