American Express
Visual Content Strategy: Digital Media & Brand Standards
At American Express, I supported the media team by designing and optimizing digital assets aligned with strict global brand standards. I ensured visual consistency across programmatic and social media formats while adapting creatives for performance-driven placements.
Design Systems & Scalable Campaign Infrastructure
I engineered reusable Figma and Sketch design systems to streamline the production of large-scale email campaigns and promotional landing pages. By establishing these frameworks, I reduced repetitive design tasks for the team, ensuring consistent messaging and visual cohesion across multiple brand touchpoints.
This systematic approach allowed for rapid deployment of marketing assets while maintaining the premium quality expected by American Express.
