STYLE FACTOR
Marketing
Spearheaded the end-to-end brand evolution across digital, e-commerce, and physical touchpoints. I modernized the creative workflow by implementing Figma-based design systems and AI-driven content pipelines, significantly increasing production speed and asset scalability.
From architecting comprehensive brand guidelines to directing Amazon A+ content and complex product packaging, I ensured a unified and premium brand expression across all global channels.
Creative Direction & Production Oversight
I act as the bridge between brand strategy and visual execution. I collaborate with production directors to conceptualize campaign ideas and ensure the company’s vision is accurately translated into every frame.
During shoots, I take a hands-on lead in Product Styling and Display, ensuring the physical presentation meets high-brand standards. By directing photographers and videographers on set, I maintain creative control to deliver cohesive, high-quality content that aligns with our marketing objectives.
Trying things I had never done before often felt daunting. Standing on a completely empty piece of land, I would pause and wonder, 'Where do I even begin?' Yet, as I saw each vision take shape and every challenge overcome, I came to realize that God’s hand was guiding me through every step.