STYLE FACTOR

Brand Identity & Global Market Readiness

I developed the overarching brand narrative and visual identity for the new pomade line, including custom typography and illustrations. Beyond aesthetics, I engineered a Global Labeling System compliant with US, Canada, and EU regulations, ensuring the brand was ready for international distribution.

Key Achievement: The visual identity for the 'Spider Grip' line was officially copyrighted, securing the brand's creative assets and market exclusivity.

  • EDGE BOOSTER Extra Strength and Moisture Rich Pomade | Thick & Coarse hair

  • SPIDER GRIP Extra Strong Hold Scarlet Spin

  • Lock BOOSTER Twist and Grip

  • Loctician

  • WIGOUT WIG SHAMPOO

  • EDGE BOOSTER Strong Hold Moisturizing Pomade

  • EDGE BOOSTER Hair Stick Pomade

  • EDGE BOOSTER Extra Strength Formula Setting Mousse

Product Design & Engineering Direction

I managed the full product development lifecycle for a new hairbrush line, from initial 2D concept sketches to technical dimensioning and material selection. I served as the primary liaison with manufacturers, translating design vision into 3D specifications and overseeing iterative mockup reviews to ensure precision and quality.

Key Achievement: Several of these original designs were officially Patented, recognizing their unique functionality and innovation in the market.

TRI_Brush_Dual-Type_S_Red_Gold.webp
HAMMER_REG_Type-D_ORANGERUBY_1b89f807-57cd-4f77-bd5d-6cc4a4dbbd24.webp
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